Friday, January 11th, 2008
 
Hello friends,
One of THE most effective ways to attract people who are
looking for what you have to offer is through your email
signature.
I wrote an article about this a while ago and I would like
to share it with you today. Hope you find it helpful.
What Is An Email Signature And What Do I Do With It?
You hear it all the time… email signature, sig file,
signature box, etc.
What Is A Signature?
A signature is a short block of text at the end of an email
message with information identifying you and providing
additional information about what you are offering.
You can think of your signature as passive advertising. It
follows you wherever you go on the Internet and quietly and
very effectively tells those you meet who you are and what
you do – if you are taking advantage of the benefits of a
personalized signature.
You can use your signature in the closing of ALL emails you
send. It is like an extension of your identity. Display it
proudly (unless of course you are posting to an email group
that does not allow signatures).
You can use your signature when posting to message boards
and forums, too. Of course, you will want to read the rules
of the forum to be sure that signatures are allowed.
Many message boards provide for a signature in your Profile
that you create when you join the forum – and the signature
is then automatically added when you post a message.
What Does An Email Signature Look Like?
Usually, an email signature is best limited to 4-6 lines or
less. It needs to create curiosity, clearly state what you
are offering and invite readers to CLICK on it to learn more
- all in a nano-second – because that is about how much time
you have to get the attention of the readers of your email.
Keep the lines of your signature short and concise and easy
to read quickly. Include only enough information to create
curiosity to encourage the reader to CLICK on the link to
your website (or to call a phone number if you do not have a
website).
Here is an example:
In sincere appreciation,
Linda Miller
269-685-7024
Prosperity resources for today’s entrepreneur
http://SpiritualEntrepreneurToday.com
We are Divinely designed.
I always include my telephone number in my signature as I
want to be appear approachable – as a REAL person, which I
am of course! In all the years I have been marketing
online, I have never had a problem with providing my
telephone number.
My signature also always includes a favorite affirmation of
mine – for two reasons. One, it is my way of reminding
myself of the affirmation. Every time I see it in an email
or forum message, I repeat it to myself. Two, it is my way
of sharing affirmations with the world.
Using Domain Names In Your Signature
Notice, too, that the domain name of the website I am
offering is one that also creates curiosity. The real
website address for the above signature is:
http://spiritual-law-of-attraction-prosperity-resources.com
Which address is more likely to get your attention?
Purchasing your own domain name is inexpensive and simple to
do and makes a huge difference in the appearance of your
signature. I have been purchasing my domains from the same
place for years…
How’s that for a domain name?
How Can You Entice People To Click On Your Signature?
If you want readers of your messages to click on your
signature, target the audience to whom you are writing. Be
sure your email is professional and attractive to the target
group. You may want to have several different signatures
for different target audiences.
One effective way to capture attention with your signature
is to make it a PS (postscript) or even include Pssssssst in
your signature, like this…
Linda Miller
269-685-7024
Psssst – Have you filed your tax return yet?
Be sure to read this first!
http://www.HomeBizTaxSecrets.com
A PS or Psssst gets attention!
Automating Your Email Signature
Most email programs have a feature to allow you to create
multiple email signatures and include them automatically in
your emails. Click on Help in your email program and type
in “email signature” and you will find detailed instructions
- or you can even do a search for information on the
Internet and you will find a variety of instructions.
For posting to message boards and forums that do not provide
a way for you to create an automatic signature, you can type
your various signatures in a Notepad document and save it on
your computer. Keep it open and when you are posting to a
message board, just copy & paste the desired signature into
your message. Quick, easy and effective!
Viral Marketing With Email Signatures
You know how you get forwards from people you know with
articles, stories or jokes? When you share something of
value with people you know – or to a discussion list in
which you participate – always include a signature because
you never know when someone is going to forward YOUR message
to all of their friends. Viral Marketing is a powerful
tool!
The Most Important Part of Your Signature
Of course, the most important part of your signature is the
destination to which you are leading your readers.
Therefore, the most important thing to remember is..
Proofread, proofread, proofread.
Spelling is extremely important of course, but even more
important is the accuracy of the URL or website address that
you include in your signature… for if someone clicks on
the link you provide and it does not work, you have lost the
opportunity to capture that reader’s interest.
One way to be sure the URL in your signature is working is
to copy & paste it into your browser and go to the website
yourself. Then you will know it works!
In a signature file, you have one chance to capture your
reader’s attention. Make a it a good one!
OK, so be sure to foward THIS article to everyone you know -
and of course include my signature (wink!).
Copyright 2007 Linda Miller, Spiritual Entrepreneur
http://LawOfAttractionSecrets.com